Interview With Mark LeBay
Q:Where did the idea for this logo come from?
TherapyCharts is a web-based electronic health record system for psychologists. I wanted to immediately communicate to psychologists what TherapyCharts is, so I created this hybrid illustration of a file folder and a laptop computer.
It’s not a traditional logo, in the sense that it does not very versatile, so I also created three componanet to the logo. The laptop+filefolder, the name, and the “TC” tag in the red box. When the TherapyCharts brand needs to be displayed at smaller sizes (below 150×150 pixels) or in black and white, the laptop+filefolde gets dropped.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator and Photoshop.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I start by researching the industry. I look for images and symbols that are common. I look for color schemes that are common. Then I interview the client. The actual artwork with sketches in pencil and paper then Adobe Illustrator.
Q:What font(s) were used in the logo?
Avante Garde was used and then modified.
Q:How did you choose the color scheme for the logo?
TherapyCharts was a new company and needed to promote itself as trustworthy and reliable (not unlike a bank), so I choose strong colors. in the Psychology industry, everybody (with very few exceptions) uses blue in their branding. It’s a good idea most of the time to fit in, but in this case, the use of blue was so common and I thought over used. SO, in order to get some attention, we used a compliment to blue.
Q:How long did it take to complete the logo?
About 100 hours. After done, I have continued to refine the components for various uses.
Q:What do you feel was your biggest challenge in designing the logo?
Communicating the idea behind the service while at the same time maintaining the recognizability of the brand at different sizes. For instance, the illustrative component of the logo doesn’t work as a favicon.
Q:Now that the logo is finished, is there anything you would change about it?
I’m very happy with the outcome. I can’t think of anything I’d change.
Commenting has been closed.