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The Identity FactoryFeatured Logo

The Identity Factory

Interview With De IdentiteitsFabriek

Q:Where did the idea for this logo come from?

Because our name “De IdentiteitsFabriek” means in English: “The Identity Factory”. We decided to make something with a factory in retro look.

Because we are a graphic design company we needed some good colors which stands for different identity’s and creativity. This all worked out in a factory shape was the final thing. Everybody in the team was extremely happy with this logo.

Q:What application did you use to design this logo? E.g., Illustrator.

First a pen and paper. After that i used Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

First i started with a pen and paper. I sketched like 200 icons. After that I took 20 icons. Those 20 I worked out in Adobe Illustrator CS5.

After that we voted with the whole team for the best logo which was the best one for our company. Everybody voted on this one.

Q:What font(s) were used in the logo?

Klavika Bold.

Q:How did you choose the color scheme for the logo?

We decided to make it a little bit retro look. This colors are retro, not to much, just good as it is. We cut pieces from magazines, pictures, and took some paint on paper and after seeing 150 different colors, this colors came out.

Q:How long did it take to complete the logo?

Four weeks.

Q:What do you feel was your biggest challenge in designing the logo?

To translate the name in the icon.

Q:Now that the logo is finished, is there anything you would change about it?

No, we are happy with it. It’s good for us.

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