Logo Details

Interview With Laszlo Sandor
Q:Where did the idea for this logo come from?
Many don’t realize that each typeface we encounter in our day-to-day lives is a result of a very intricate creative process, that requires considerable effort on the part of it’s designer. Yet, the hallmark of any great typeface is humbleness: when you aren’t even aware of it while reading, then it’s good. That is the conflict I wish to resolve by raising awareness of the world of typography. I wish to pay my respect to the great masters by capturing their likeness in a series of portraits, composed of the very typefaces they brought into existence. Please take a moment to absorb these images and realize: in any great typeface, each and every letter is born of hours of care and effort, to people who really love their craft.
Q:What application did you use to design this logo? E.g., Illustrator.
Ai.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I started the design on the computer.
Q:What font(s) were used in the logo?
Garamond.
Q:How did you choose the color scheme for the logo?
That was obvious.
Q:How long did it take to complete the logo?
One hour.
Q:What do you feel was your biggest challenge in designing the logo?
The readability retention and should be simple.
Q:Now that the logo is finished, is there anything you would change about it?
No. So good.