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The Flower SceneFeatured Logo

The Flower Scene

Interview With Domenico Gaudioso

Q:Where did the idea for this logo come from?

I wanted to rationalise using a flower as the concept.

Hence, I brainstormed imagery that can be associated with the name of the business. In this case, a “scene” can depict a crowd of people focusing on a specific thing/event. I used this as a motif for the petals. Each petal represents a person; have them surround a central focus and you have a flower!

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

It began with pen and paper. A multitude of sketches were produced that attempted to explore the person/petal relationship. I had to find the perfect shape of the person that would just as equally convey a petal as well.

Once the shape was right, the size had to considered. It was here I re-drew the imagery in illustrator. There had to be a perfect gap between each petal so as to maintain the visual readability of the motif (the person as a petal).

After size and shape were considered, it moved to colours.

Q:What font(s) were used in the logo?

Alexandria FLF from fontsquirrel.com.

Q:How did you choose the color scheme for the logo?

Green/Pink was the brands previous colours and it had to maintain this. The Brown represents the dirt from which the flower grows.

Q:How long did it take to complete the logo?

1 full week.

Q:What do you feel was your biggest challenge in designing the logo?

The colour scheme. Brown wasn’t a colour most people took a liking to.

Q:Now that the logo is finished, is there anything you would change about it?

A more thorough colour scheme.

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Gee ManDecember 22, 2009

What a successful logo.

Perfect in its execution and choice of visual imagery.

Great Work.


Darc Vanilla DesignJanuary 10, 2010

Really good logo, nice choice of colours, multitude of use possibilities.
Good job!


SCM DesignsJanuary 22, 2010

Terrific logo.  Shame they’ve minimized it on their homepage to the point that my eye is drawn to the flowers on the right side of the header and not the logo.  Scaling is off.

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