Interview With Alexander Kaiser
Q:Where did the idea for this logo come from?
The Artroom is an Art Gallery in Cologne.
The idea came came from the brand itself – Room, Gallery, Paintings …
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator only.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Started straight in Illustrator, as always :)
Q:What font(s) were used in the logo?
Helvetica Neue Medium & Bold.
Q:Now that the logo is finished, is there anything you would change about it?
It works pretty good on all kinds of media (vcards, brochures etc.)
Since the Icon is pretty bold, it can stand alone well.
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