Interview With Josiah Jost
Q:Where did the idea for this logo come from?
Tee is the german word for tea. It was for a CRM application. The three tea leaves together representing the relationship and growth.
Q:What application did you use to design this logo? E.g., Illustrator.
I design all my logos in vector. Hence, I use Adobe Illustrator. I’m a big Adobe fan.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I started the process by sketching out several different concepts. I like listening to music while sketching and throwing as many ideas on paper as I can no matter how abstract or sill they are. Once I had some concepts I liked I executed them in Illustrator and emailed them to the client.
Q:What font(s) were used in the logo?
I used Albany. A clean, simple type for “tee”.
Q:How did you choose the color scheme for the logo?
I did some research on what colors symbolize and the feelings evoke. I found the three colors that would be appropriate for a customer relationship management application.
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety.
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Q:How long did it take to complete the logo?
The entire process was about 10 days.
Q:Now that the logo is finished, is there anything you would change about it?
Sometimes I wonder if I chose the ‘perfect’ typeface. It’s definitely not a bad type, but I maybe could have customized it a bit more to make it a little more unique. Overall I’m very happy with it though.
More Designs From Josiah Jost
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