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Techie Talk

Interview With Phar Fetched Designs

Q:Where did the idea for this logo come from?

The logo is for a iPhone application that translates marketing bulls**t into real English so something fun but immediately impactful was needed. Funnily enough this was actually the first concept I sent over to the client and it came about from playing around with quotation mark shapes and then seeing the the possibility of the negative space forming a head shape.

Q:What application did you use to design this logo? E.g., Illustrator.

AI CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Can always get my ideas out much faster on paper so that’s where any design starts. After completing a rough draft I take it into AI and try and tweak it to create the final version.

Q:What font(s) were used in the logo?

Berlin Sans FB Demi.

Q:How did you choose the color scheme for the logo?

I haven’t to be honest, as I said this is a first concept so maybe it will change.

Q:How long did it take to complete the logo?

Just a few hours!

Q:What do you feel was your biggest challenge in designing the logo?

I guess getting the style of glasses right. I really wanted to portray the idea of a nerd/geek with as simple a form as possible. Ive had some feedback that people think of Dilbert so I guess it worked out pretty well.

Q:Now that the logo is finished, is there anything you would change about it?

I’m still undecided on both the font and the placement of the quotation marks. I really want to make them as visible as possible so if you guys have any suggestions hit me up.

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Comments

1

James KutyNovember 16, 2010

Nice mark. I love the usage of positive and negative space.

2

Kit PeverleyNovember 17, 2010

Cheers James, appreciate it.

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