Interview With Andrea Avesani
Q:Where did the idea for this logo come from?
“TASI | dialect from Veneto (ITALY) from the italian “taci” verb “tacére” [ta’ʧer] | SHUT UP”
The letters of the name of the wine (Tasi), create a female face that requests silence.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Free-hand drawing and then Illustrator.
Q:What font(s) were used in the logo?
FF Meta Serif OT Book.
Q:How did you choose the color scheme for the logo?
Black for the logo and red for the lips.
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
Clients asked me something different from the usual wine labels, the biggest challenge was to represent the wine name in a charming way.
Q:Now that the logo is finished, is there anything you would change about it?