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TapiocaFeatured Logo


Interview With Rolando Bouza

Q:Where did the idea for this logo come from?

I represented the commerce relationship with the crossing lines. Everything started when I was playing with the letter T (from Tapioca) and I crossed 2 T.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

As usual, I started directly on my computer. I only draw sketches when I have time (and the client a budget) and that rarely happens!

Q:What font(s) were used in the logo?

Scala Sans Black + italic.

Q:How did you choose the color scheme for the logo?

Blue means commerce for me. And the light blue and gray transmit a clean and honest feel.

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

13 hours.

Q:What do you feel was your biggest challenge in designing the logo?

I was feeling this project, I was happy about it cause client gave me complete freedom, so my biggest challenge was not to charge it with unnecessary elements. Part of that challenge was that, even if I was totally free I had to remind the logo wasn’t for me!

Q:Now that the logo is finished, is there anything you would change about it?

It’s been only 6 hours since I designed it, so right now I don’t see anything I can change. When I design a logo and I finish a proposal, I try not to look at it during a few days, so when you see it again you are not looking at the abstract idea you had in mind for the logo, but the result.

More Designs From Rolando Bouza

  • Cardiles Oil Company
  • Legoriza

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