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SurreelFeatured Logo

Surreel

Interview With Jeff Hughes

Q:Where did the idea for this logo come from?

Throughout my life I have one constant above all….the movies. When I became a graphic designer 15 years ago I began to really appreciate and understand branding. I especially enjoy film logos. I suppose my dream goal would be for one of my designs to end up on film or other digital video medium. That being said I seem to always be thinking of the word “reel”. I had been pondering working with the word “surreal” for a couple of months and decided I was finally ready to see what was to become of it when I put the two together. Surreal to me, is simply a dreamlike state. I was thinking of the word “mind-bending” when it occurred to me that a warped film reel looks an awful lot like the cap of a mushroom. Some of which contain special qualities :) I thought I really had something then and I was quickly on my way to the result you see here.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

My design technique is almost always through thought experiments. When I think I have solid path to follow I move to Illustrator and go from there.

Q:What font(s) were used in the logo?

Marathon Regular.

Q:How did you choose the color scheme for the logo?

I was just thinking of soothing colors that would be easy on the eye. After all, this mark is suppose to represent a laid back vibe.

Q:How long did it take to complete the logo?

I had been bouncing the idea around for a few weeks off and on. I would say 4 to 5 hours once I began work in Illustrator.

Q:What do you feel was your biggest challenge in designing the logo?

Trying to determine the level of detail and the perspective that I wanted to achieve. I really like to try and keep things simple. Also, I wanted the viewer to realize without a doubt that the cap represents a movie reel and to not have to work to hard to grasp the message.

Q:Now that the logo is finished, is there anything you would change about it?

Not that I can think of. The responses have been more than I can ask for and that has helped to ease any anxiety or doubt that I may have developed otherwise.

More Designs From Jeff Hughes

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