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Logo Details

Superior Suites

Superior Suites

Interview With Bernd Allgeier

Q:Where did the idea for this logo come from?

I am aware that this is not a logo in the classical sense. However I feel that it is highly appropriate to represent this company who offers high-class apartments for rent. I wanted the logo to be simple but very elegant and modern and this pure typographical solution is what I came up with.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I already had a bunch of other ideas, more in a traditional way. When I found out that the letters actually align quite perfectly to a nice shape I thought I could try this new way.

Q:What font(s) were used in the logo?

Eureka Mono.

Q:How did you choose the color scheme for the logo?

The dark grey just looks very elegant. The yellow was already used by the client on the website.

Q:How long did it take to complete the logo?

This went on for a few weeks so I don’t know how many hours it really were.

Q:What do you feel was your biggest challenge in designing the logo?

Making it look fresh and new and not too much like a hotel chain.

Q:Now that the logo is finished, is there anything you would change about it?

Not for the moment.

More Designs From Bernd Allgeier

  • BA - GestaltungMitDenken
  • Rainer de Jong | Architect

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