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Logo Details

Sugar Sugar Honey

Sugar Sugar Honey

Interview With Zisidesign

Q:Where did the idea for this logo come from?

I read the clients brief “In the process of opening a cake shop selling home made fresh cakes and my signature cakes are going to be colorful and creative cup cakes.” So I decide to make a minimal silhouette illustration of a cupcake.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS3, Mac PowerBook G4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Sometimes I use pen, pencil and the scanner. For this logo I use only the computer. I have some photos from the internet about how the cupcake look like and some vectors from other designers. I have these elements as a reference and not actually use them cause I made something new. It’s like drawing after see some elements to have an idea the shape of what you want to draw.

Q:What font(s) were used in the logo?

Try to use free fonts. This time Quill, http://www.ffonts.net/Quill.font

When I can donate. Website fonts is a great resource for free fonts.

Q:How did you choose the color scheme for the logo?

Usually cakes are brown, but cupcakes are colorful. So use the brown and pick a blue from color guide. This was one color combination. Generally I use 2 or 3 colors, unless the client wants something specific. The most color combinations made with brown as a center color. Some ideas come as a look other entries in the competition.

Q:How long did it take to complete the logo?

All the contest last 4 days and I submit entries till the last moment. If fact the winning design surprises me cause it has now rating points (stars) at first place.

Q:What do you feel was your biggest challenge in designing the logo?

Totally there was 94 design ideas from 9 designers! All of them what to win. So it was hard. Personally I don’t like to compete with anyone for anything, but its the only way to take the job, or work as a freelancer. The other thing with the bid jobs not think its work. Anyone bids on lowest price possible.

Q:Now that the logo is finished, is there anything you would change about it?

I won’t change it cause I have a lot other different concepts. Personally I like these proposals more but the client have the final word.

my own choices, and these was rejected from the client:



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