Interview With Chad Powell
Q:Where did the idea for this logo come from?
The company name ‘Style me’ automatically made me differentiate the two words into two separate meanings within the salon, ‘Style’ representing the haircut/style and ‘me’ representing the client BEFORE they enter the salon. Due to this, I wanted to give the word ‘Style’ a stylised, edgy look whilst keeping the ‘me’ part of the logo untouched by bastardisation. Incorporating a pair of scissors also elaborates further the message the logo conveys.
Q:What application did you use to design this logo? E.g., Illustrator.
I used Adobe Illustration to create the scissors and text, which I then imported into Adobe Photoshop to give them the desired effect.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I had a very low budget to work with for this project, so sketch work was not possible and after a lot of thought, I went straight into production.
Q:How did you choose the color scheme for the logo?
The hair salon’s target audience is young females and the client specifically wanted to incorporate pink.
Q:How long did it take to complete the logo?
From start to finish, about 5 or 6 hours.
Q:What do you feel was your biggest challenge in designing the logo?
Creating the effect of the scissors being slid behind the background and perturbing through.
Q:Now that the logo is finished, is there anything you would change about it?
As I had a limited budget on this project and little time, one thing I would like to have experimented more with, was the typeface.