Interview With Studio Efficio
Q:Where did the idea for this logo come from?
Efficio in Latin means to create,make/prove.
So, we have combined Pencil (tool to create) and Shield (prove/perfection/solid) in the logo.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator , Photoshop
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
We started with brainstorming ideas and then sketching out the ideas on paper. Finally, we moved to the computer for experimentation and implementation.
Q:What font(s) were used in the logo?
Bebas Neue, Today Shop.
Q:How did you choose the color scheme for the logo?
We decided to go for a modern and classy look. Black and white suited it the best.
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
Coming up with a nice route to define the persona of the studio via its identity.
Q:Now that the logo is finished, is there anything you would change about it?
Working on refining it.