Interview With Dusan Sevarika
Q:Where did the idea for this logo come from?
After I read the brief I was thinking what to use for brandmark. I had couple ideas but out of all this was best. The networking referenced has to do with networking in three environments – for employment, for business, or for affiliation. Thats why I used 3 elements, combined in a unique strong relation twisting and creating one spherical shape that is strong in shape and form. The strengths referenced in the logo are mental strengths or personality characteristics such as flexible, strategic etc.
Q:What application did you use to design this logo? E.g., Illustrator.
CorelDraw x3, Adobe illustrator CS3.
Q:What font(s) were used in the logo?
I am always starting with reading creative brief, then start thinking, if needed I use paper and pencil but most of the time I m playing straight in Corel. After I m done with basic concept, I start adding color and other extra in AI.
Q:How did you choose the color scheme for the logo?
I chose colors based on brief, and because those colors work in black same like with white bg. Beside that I wanted to use fresh mix of 3 colors for each object to give different emphasis on each part of the logo brandmark.
Q:How long did it take to complete the logo?
Maybe around 4-5 days, I m not sure any more it was a long time ago. :)
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge obviously was how to make that bond between objects and make it twisting and forming another one and on until it makes full circle.
Q:Now that the logo is finished, is there anything you would change about it?
Just typography, I dont like it at all but client wanted it like beside all my other suggestions. ;)
More Designs From Dusan Sevarika
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