Logo Details

Interview With Euan Mackenzie
Q:Where did the idea for this logo come from?
Quite simply took the name of the business literally.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Started off with sketches then moved to illustrator.
Q:What font(s) were used in the logo?
Nyala and Walkway Bold.
Q:How did you choose the color scheme for the logo?
Felt it was necessary to use reds to convey the ‘Love’ part of the name.
Q:How long did it take to complete the logo?
This was an idea that came to me rather quickly so it was just a case of working out the best solution.
Q:What do you feel was your biggest challenge in designing the logo?
I wanted to create something bold and colourful, so following my intention but at the same time following the clients intentions too.
Q:Now that the logo is finished, is there anything you would change about it?
no :)