Interview With Javier Tubert
Q:Where did the idea for this logo come from?
All comes from a vinyl records. Still Morris is a musician who likes and plays classic Rock, of the last 70’s & 80’s, when no MP3 no Cd exist yet. Then I tried to use a more mother typography that brings the old 80’s to this more modern days. A bold typography with power enough as is rock’n roll. Using black and red to make contrast and add warm to the logo.
The I used a more elegant typography in second place that complements and accentuated by contrast the big letters.
Q:What application did you use to design this logo? E.g., Illustrator.
Freeehand MX and Photoshop CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Yes, I always start designing logos first with pen and paper. I let my imagination flyes trhough my hand. If a good idea appears I take it and bring it to my computer and the ideas start to becomes a sketch, and the the final logo.
Q:What font(s) were used in the logo?
kilogram + lobster.
Q:How did you choose the color scheme for the logo?
I needed some basic color (I didn’t want subtle variations or colors) with high contrast and very warm.
Q:How long did it take to complete the logo?
One week from the drawings on paper until the logos was finished.
Q:What do you feel was your biggest challenge in designing the logo?
Transmit all the strengh and power of rock’n roll with very basic elements. Mixing some old style with modern.
Q:Now that the logo is finished, is there anything you would change about it?
To be honest, I’ve review it some times but I always thinks is better as it is now.