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Logo Details

Spresso Lovers

Spresso Lovers

Interview With Coolhand

Q:Where did the idea for this logo come from?

I needed to design a coffee brand, so I start to sketch my ideas on paper. There were many crazy designs but finally…

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Like I said at the first I started with sketching but the first designs didn’t look like to the final result. I tried to combine the letter “S” with some relative elements .

Q:What font(s) were used in the logo?


Q:How did you choose the color scheme for the logo?

I prefer black and white logos.

Q:How long did it take to complete the logo?

Four days for a perfect concept and one day for execution.

Q:What do you feel was your biggest challenge in designing the logo?

Well, I think symmetry and trying to combine the coffee cup and “S” letter was the hardest part.

Q:Now that the logo is finished, is there anything you would change about it?

No, nothing. I think it’s perfect for the ideas that I had.

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