Interview With Blake Martin
Q:Where did the idea for this logo come from?
Since this is for a branding, and cross media design, group; I wanted to create something intriguing and sophisticated, like a logotype. The logotype is simple enough but has elegance and the lightning bolt for some added spark.
Q:What application did you use to design this logo? E.g., Illustrator.
After several pages of drawing by hand, I moved onto several renditions within Adobe Illustrator CS5.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I dedicated about a third of a good sized notebook for doodles leading to a rough logotype. After feeling comfortable enough to move onto the computer I traced over my scanned in design and kept refining the logotype from there.
Q:What font(s) were used in the logo?
The only commercial font used in the logotype is the trademark ™ which is my personal favorite type face, Trade Gothic (Medium). The logo itself is drawn from scratch.
Q:How did you choose the color scheme for the logo?
I chose the yellow, with some orange, because it portrays a vintage feel, which is the era the Principal of the company favors from a design standpoint.
Q:Do you have any sketches of the logo in the early stages?
There were several renditions.
Q:How long did it take to complete the logo?
The logo, from start to finish, took approximately 2 months.
Q:What do you feel was your biggest challenge in designing the logo?
Creating a logotype that flowed and portrayed the name ‘Spark.’ I usually work in geometrical and exact angles so a logotype was outside of the box for me. I’m a better designer today because of it. I always love a challenge.
Q:Now that the logo is finished, is there anything you would change about it?
I don’t know that I would change anything about the actual logo but I think I would like to implement a mark, like a dog, into the identity or in support of the mark.