LogoGala version 2.0 is in the works! We don't have a set launch date yet, but in the meantime, get on the beta invite list.

Logo Details

Spark Design GroupFeatured Logo

Spark Design Group

Interview With Blake Martin

Q:Where did the idea for this logo come from?

Since this is for a branding, and cross media design, group; I wanted to create something intriguing and sophisticated, like a logotype. The logotype is simple enough but has elegance and the lightning bolt for some added spark.

Q:What application did you use to design this logo? E.g., Illustrator.

After several pages of drawing by hand, I moved onto several renditions within Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I dedicated about a third of a good sized notebook for doodles leading to a rough logotype. After feeling comfortable enough to move onto the computer I traced over my scanned in design and kept refining the logotype from there.

Q:What font(s) were used in the logo?

The only commercial font used in the logotype is the trademark ™ which is my personal favorite type face, Trade Gothic (Medium). The logo itself is drawn from scratch.

Q:How did you choose the color scheme for the logo?

I chose the yellow, with some orange, because it portrays a vintage feel, which is the era the Principal of the company favors from a design standpoint.

Q:Do you have any sketches of the logo in the early stages?

There were several renditions.

Q:How long did it take to complete the logo?

The logo, from start to finish, took approximately 2 months.

Q:What do you feel was your biggest challenge in designing the logo?

Creating a logotype that flowed and portrayed the name ‘Spark.’ I usually work in geometrical and exact angles so a logotype was outside of the box for me. I’m a better designer today because of it. I always love a challenge.

Q:Now that the logo is finished, is there anything you would change about it?

I don’t know that I would change anything about the actual logo but I think I would like to implement a mark, like a dog, into the identity or in support of the mark.

More Designs From Blake Martin

Enjoy This logo? Share it!

If you liked this logo, please share it! You'll help us out and you'll be the social king of the interweb.

  • StumbleUpon Submit
  • Digg Submit
  • Share on Twitter
  • Technorati Submit
  • Delicious Submit