Interview With Sirotek & Gemerle
Q:Where did the idea for this logo come from?
It was one of those immediate ideas. We were thinking about connecting our initials somehow and after some sketches we realized that we can combine them also with the ampersand.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
We started with few sketches and then moved to the computer. After about 50 variants of the ampersand mark we finally chose the ideal one and added text.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
We wanted clean, elegant and minimalist identity and the black&white; combination is the best option in our opinion.
Q:How long did it take to complete the logo?
The whole process took no less than a month.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge was to find the ideal shape which would recall those 3 characters: S, & and G. The main goal was that the logo should be recognized as an ampersand mark at the first sight and after that can the S and G letters be seen.
Q:Now that the logo is finished, is there anything you would change about it?
There is nothing we would like to change at this moment.