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Silverbox PhotographersFeatured Logo

Silverbox Photographers

Interview With Euan Mackenzie

Q:Where did the idea for this logo come from?

The idea came from the companies name and tagline. The tagline is “We go where your hearts take you” and thier name is “silverbox”. I cross-linked four hearts and where they met in the middle formed a silver box.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Straight to illustrator, although it was developed through a few concepts to get to the final design.

Q:What font(s) were used in the logo?

Gills Sans.

Q:How did you choose the color scheme for the logo?

The logo was to be charming, yet un-distracting to the photographers work. Light blues seemed to match this.

Q:How long did it take to complete the logo?

As it was the first concept i did it wasn’t a very long process.

Q:What do you feel was your biggest challenge in designing the logo?

Creating a logo that represented what was wanted: “upscale yet slightly whimsical and full of charm.”

Q:Now that the logo is finished, is there anything you would change about it?

No, I am very happy with this one.

More Designs From Euan Mackenzie

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