Interview With Paul Kinsella
Q:Where did the idea for this logo come from?
Our last logo was not in line with our brand, we worked together to come up with this new logo.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Brief, Research, Computer Designs, Revisions, Delivery.
Q:How did you choose the color scheme for the logo?
A few colours were selected, the directors made the final decision alongside the marketing department.
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
Moving away from the existing logo.
Q:Now that the logo is finished, is there anything you would change about it?
We are happy with this for now as we have been in the process of rolling this out to our staff uniforms – the final stage of our rebranding exercise.