LogoGala

The client focuses his promotional efforts on social media—driving people to his blog where he highlights projects. What better way to represent a blogging photographer than with a camera icon made out of type? A handwriting font, at that?

Illustrator.

The process began with a pen and paper, and a couple of directions were cast aside before landing on this option. I then began combing fonts for the perfect characters to use in building the camera.

URW Grotesk for the sans serif.

Brown tones are masculine and work well with the client’s photography.

6 weeks

Settling down to begin sketching.