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Sharing Histories

Sharing Histories

Interview With Jared Granger

Q:Where did the idea for this logo come from?

It always helps a designer when the client has an interesting name—the idea sparked off the word story. Sharing Histories offers a family history service that uncovers the story of a families past. The logo utilizes a heart that represents the connection of loved ones from a families past, uncovered by searching through a book of stories.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Pencil and paper, then to the computer, back to pencil and paper, and so forth.

Q:What font(s) were used in the logo?

Chino Black.

Q:How did you choose the color scheme for the logo?

The idea of using shades of brown with a hint of pink provided a historical, calm and caring feel that helped mold the final appeal of the visual brand.

Q:How long did it take to complete the logo?

3 days or so.

Q:What do you feel was your biggest challenge in designing the logo?

Nothing at all. This was the first concept presented to client—it was an instant win!

Q:Now that the logo is finished, is there anything you would change about it?

Nothing at all.

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