Interview With Ajda Rotar
Q:Where did the idea for this logo come from?
The firm, that deals with translation and languages, has a very personal approach. Most of the lessons are taught one-on-one, and that’s where from I got the idea from: notebook. The lead teacher was telling me how she likes the traditional style and still keeps the notebooks of her grandfather that he used in primary school; she said it was something that really represented her style.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Photoshop and Illustrator CS5.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Yes, I first started with a pen and a paper. It’s how I start most of my work. It gives me the freedom to sketch my ideas down quickly and I love the feeling of looking at a sketchbook full of drawings!
Q:What font(s) were used in the logo?
Custom made font.
Q:How did you choose the color scheme for the logo?
Definitely from her grandfather’s notebooks she gave me as an inspiration. She said the colours represent her as well and it didn’t take me long to decide which way I was going.
Q:How long did it take to complete the logo?
It’s difficult to say. About 3 weeks, but not of constant work, of course. I would do a version, look at it the next day and change things until I thought it was good enough that I can show to my client.
Q:What do you feel was your biggest challenge in designing the logo?
Designing something personal (client wise) that would still attract her potential clients.
Q:Now that the logo is finished, is there anything you would change about it?
Not at the moment, no. Maybe as time passes I will see improvements and mistakes, but currently I must say I am happy with it.