Interview With Narendra Keshkar
Q:Where did the idea for this logo come from?
After receiving brief from client I’d a little idea about what they want. I’d clear picture for this logo which I turned into sketch pad and sanded to client.
Q:What application did you use to design this logo? E.g., Illustrator.
I used Adobe Illustrator CS3 for this logo. It’s a great software for vector designs.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
After receiving my logo questionnaire filled by client I started research more about fashion industry, styles, trends, there competitors, scopes etc. Then I sketched all ideas in my sketch pad and chosen two best ideas. After testing on various standards I sanded logo to client.
Q:What font(s) were used in the logo?
I used only single font that is Swiss 721 ThBT.
Q:How did you choose the color scheme for the logo?
Initially I had three color scheme but after short analysis I chosen green due to it’s more appealing and rich nature and fresh look.
Q:How long did it take to complete the logo?
This logo took 8 days from brief to sending for approval. Most of the time was consumed in research and visual research.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge was that it’s uniqueness as client wasn’t too open for styles so I had to provide best solution which they can accept and having best value for them. There are several thousands logos exists and your logo must stand out among them without any extraordinary approach, that was the challenge.
Q:Now that the logo is finished, is there anything you would change about it?
I would like to change it’s font weight slightly heavier then current font weight so it would be more balanced.
More Designs From Narendra Keshkar
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