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Sam Clarke Personal BrandingFeatured Logo

Sam Clarke Personal Branding

Interview With Sam Clarke

Q:Where did the idea for this logo come from?

The inspiration for my logo was my background in print design. The logo represents the folded paper I had spent many years working with.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I began sketching concepts the old fashioned way, with a pencil and sketchbook. Once I was happy with the structure I brought it into Adobe Illustrator where it became the logo it is today.

Q:What font(s) were used in the logo?

I am yet to decide on an accompanying font.

Q:How did you choose the color scheme for the logo?

The colour scheme is primarily black and white. Lighter shades on a dark background work the best to represent the paper that the concept was influenced by.

Q:How long did it take to complete the logo?

I had previously spent many months attempting to come up with a personal brand mark in my spare time. But when this concept came to me it didn’t take very long at all to put together.

Q:What do you feel was your biggest challenge in designing the logo?

Creating something that I was personally happy with.

Q:Now that the logo is finished, is there anything you would change about it?

I don’t think I’ll change the logo at all as I’m really happy with it. Creating some text to accompany it is the next big challenge.

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