Interview With Averil Eade
Q:Where did the idea for this logo come from?
The brief was to created a visual identity for Rorie Cowan Consulting – a business that assists sporting clubs and business with strategic planning, structuring and organisation.
The client needed something corporate, that portrayed confidence yet was still approachable. It needed to appeal to the sporting associations and clubs – yet not looking too sporty – and also business’s needing professional consultation (outside of the sporting industry).
The final logo design is a stylized initial ‘R’ with the front leg of the ‘R’ kicking a Football (Rorie’s passion!) – Rorie’s helping your business kick goals!
Q:What application did you use to design this logo? E.g., Illustrator.
I work between Illustrator and Indesign.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I do most of my thinking in the shower – a great deal of brainstorming and mind-mapping works well too, few sketches than translate them on the computer.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
The client had requested blues and greens. The light lime green works well as it relates well to sporting fields, grass and the outdoors. I decided to accompany it with a deep navy turquoise colour. I felt that this gave it that corporate feel whilst keeping away from the overused choice of navy blue. With that little hint of yellow in there I think it really helps set off the lime green and keeps the design fresh and the company still approachable – very happy with the colours!
Q:How long did it take to complete the logo?
About 4 showers and 5 hours sketching and designing.
Q:What do you feel was your biggest challenge in designing the logo?
Finding the balance between the sizing of the text.
Q:Now that the logo is finished, is there anything you would change about it?
An artists work is never finished :)