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Ron Jones ConsultingFeatured Logo

Ron Jones Consulting

Interview With Averil Eade

Q:Where did the idea for this logo come from?

Ron is a HR consultant who is well know in the Perth scene. He is recognized and remembered by his iconic red Cutler and Gross round framed glasses. We though this would be perfectly fitting for his personal brand.

Q:What application did you use to design this logo? E.g., Illustrator.

I work between Indesign and Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I generally start out with sketches, brainstorming and nut out the basics on paper, then I transfer the best designs to illustrator and refine and polish them there.

Q:What font(s) were used in the logo?


Q:How did you choose the color scheme for the logo?

The red was a no brainer. This is Ron’s personal iconic colour. We chose a deeper shade of red too keep it looking formal and corporate. The taupe was chosen as it compliments the red without competing to much.

Q:How long did it take to complete the logo?

A full day.

Q:Now that the logo is finished, is there anything you would change about it?

Nope I think it’s great. Fits him and his practice to a tee!

More Designs From Averil Eade

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