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Road Runners

Road Runners

Interview With Greg Cuellar

Q:Where did the idea for this logo come from?

This logo is for a local cycling team. They stressed to me that they did not like geometric designs, so I knew a southwest theme was out of the question. After a lot of thinking of how to turn an “R” into a roadrunner head, I realized I could make the whole roadrunner. To connect it to bide riding, I use tire tracks to create the final shape.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Lots of mental visualization, and then a quick pencil sketch…which looked very close to the final product.

Q:What font(s) were used in the logo?

Century Gothic.

Q:How did you choose the color scheme for the logo?

I wanted clean and sporty. Nothing says that like black and light silver. It is also the color you will most often find of the tires and rims on a bike.

Q:What do you feel was your biggest challenge in designing the logo?

Pleasing the client.

More Designs From Greg Cuellar

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