Interview With J.T. Knight
Q:Where did the idea for this logo come from?
I Googled “Fox Photos” and looked at a ton of different types of foxes. I ended up picking the most recognizable features and simplifying them. I had originally tried to incorporate a fox and sun somehow to represent the solar aspect. In the end, the sun concepts were dropped in favor of a simpler logo design.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
After looking at several fox photos, I started by sketching a few ideas on paper. Once I had a few rough drafts I was happy with I scanned them and refined them in Illustrator. I presented the best options to the client. They picked one and I refined it until it was just right for them.
Q:What font(s) were used in the logo?
ITC Avant Garde Gothic.
Q:How did you choose the color scheme for the logo?
The color scheme for this was a no-brainer. The name Red Fox called for red to be used. I chose to pair it with black because it looks so good with red.
Q:Do you have any sketches of the logo in the early stages?
Additional concepts for this logo:
Q:How long did it take to complete the logo?
From sketch to final client approval took about 2 weeks. They liked this concept from the beginning, but wanted to experiment with type choice and layout before committing to a final design.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge with this logo was simplifying the fox, while still keeping its identifying features. Once the tail and ears were right, then the rest was easy.
Q:Now that the logo is finished, is there anything you would change about it?
I’m happy with the way this one turned out. I don’t think I’d change anything.