Interview With Kella Design
Q:Where did the idea for this logo come from?
The concept behind the logo was to create a 3D look that remained warm, inviting and timeless. The logo also should display what type of real estate the firms specializes in.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Starting sketching down ideas on a sticky note with pencil. Transferred those sketches into concepts with Illustrator.
Q:What font(s) were used in the logo?
Gotham.
Q:How did you choose the color scheme for the logo?
The name of the company pretty much determined the color scheme.
Q:How long did it take to complete the logo?
6-8 hours of creating concepts.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge was making the logo pop of the page while staying inviting to the consumer.
Q:Now that the logo is finished, is there anything you would change about it?
No changes. It is really one of my favorite logos I have come up with.
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