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Logo Details

Ray’s

Ray’s

Interview With Calum Smail

Q:Where did the idea for this logo come from?

- Site owner’s father is called Ray.

- Play on words, ray of light, ray-ban, etc.

- Logo plays on the “ray’s” concept, rays of light, shape of the sun, curvature of a lens.

- Bue line representing the shade from the sunlight.

- Hand-written “ray’s” represents the friendliness and trus/local feel of a smaller high street shop.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator.

Q:What font(s) were used in the logo?

Developed from scratch/self-made.

Q:How did you choose the color scheme for the logo?

Explained above, but fairly self-explanatory.

Q:How long did it take to complete the logo?

Two months.

Q:What do you feel was your biggest challenge in designing the logo?

Conveying a subliminal/clever message intelligently and subtly.

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