Interview With Narendra Keshkar
Q:Where did the idea for this logo come from?
The idea for this logo hit to my brain when I was busy in creating another logo by using quote mark.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS3.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
This time I just got this idea while evaluating idea for other brand. Usually I design my logos by my design process which includes briefing, market research, research about target market, USP, brand influence. After that I conceptualize logos and sketch enough ideas in paper and best one I choose for execution.
Q:What font(s) were used in the logo?
I used Myriad Pro font.
Q:How did you choose the color scheme for the logo?
While choosing color scheme it was hard to choose some color which is cool and represents brands value. I chosen blue color scheme because I wanted a cool color and this logo concept is best for a blog or social networking website.
Q:How long did it take to complete the logo?
It took four days to finish this logo.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge was to use quote mark in unique way as it is a cliche now. Several thousand times this mark is used so I had to use this mark in unique way to maintain its originality and effectiveness.
Q:Now that the logo is finished, is there anything you would change about it?
I don’t think I need to change anything in this logo. I liked this logo because I finalized it after analyzing various aspects of brand.
More Designs From Narendra Keshkar
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