Interview With Alexandre Fontes
Q:Where did the idea for this logo come from?
First, we made a detailed research to better understand the people that were related directly with the brand. It was remarkable how the affection and care were present in mothers caring for you and your new babies.
Q:What application did you use to design this logo? E.g., Illustrator.
A pencil and moleskine. haha
For treatment of the sketch used Adobe Photoshop.
To digital finishing Adobe Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
This logo was designed from many sketches and studies of gestalt and proportions. Then I tried the drawings in photoshop so he could make a vector work in illustrator. There was a study of extended letterings and colors.
Q:What font(s) were used in the logo?
Otari-Bold for the main lettering. I don’t remember the name of the rounded corner font. Sorry.
Q:How did you choose the color scheme for the logo?
Initially I tried to use colors baby universe. After the client has asked to also inspire more classic decorations such as our customers Qmama had a more refined taste.
Q:Do you have any sketches of the logo in the early stages?
I tried to find a gentle way that uses some of the gestalt to open the result to various interpretations.
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
I think it was broadcast every feeling of warmth and welcome that a mother has with her baby in a bear friendly.
I like to remember that I did this work in PRODV agency. He was surrounded by very good comrades who helped me in this and many other projects. Hardly do something 100% alone, is somewhat egocentric up.
I am very grateful for all the help.
Q:Now that the logo is finished, is there anything you would change about it?
At the time it possessed no knowledge of typography that I have today, I might have made some fine adjustments to make it even more unique.