LogoGala

The idea was to combine nature, organic and healthcare into the icon, so in my mind I wanted to create one that could not only be seen as something like a leaf, possibly a flame, but also a human face. All in an abstract form

I used to be a Freehand fan, however had to move across to something different a while ago, and that ended up being Illustrator … So I used it for this one as well.

Normally its a case of putting pen to paper, however with this one I actually ended up straight onto the computer. But that said I did end up with lots of loose and rough ideas on the pasteboard before getting to the final design.

I used Optima, which I think gave the right balance of softness and elegance to match the icon.

Well the client is focused on natural organic cosmetics and health-care products, so I think it was a clear move to stick to the greens and natural palette.

I think in total it ended up being a couple of hours after initial ideas and fine tuning.

Mmmm … I think it was trying to bring across natural and organic feel focused on healthcare without creating it to a specific area within that. They wanted an icon that had a somewhat abstract feel …

Don’t think I would … I spent a while tweaking and playing with colour and typography options, and found this one ended up working the best. And the client liked it :)