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Purity VisionFeatured Logo

Purity Vision

Interview With Angus Griffin

Q:Where did the idea for this logo come from?

The idea was to combine nature, organic and healthcare into the icon, so in my mind I wanted to create one that could not only be seen as something like a leaf, possibly a flame, but also a human face. All in an abstract form

Q:What application did you use to design this logo? E.g., Illustrator.

I used to be a Freehand fan, however had to move across to something different a while ago, and that ended up being Illustrator … So I used it for this one as well.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Normally its a case of putting pen to paper, however with this one I actually ended up straight onto the computer. But that said I did end up with lots of loose and rough ideas on the pasteboard before getting to the final design.

Q:What font(s) were used in the logo?

I used Optima, which I think gave the right balance of softness and elegance to match the icon.

Q:How did you choose the color scheme for the logo?

Well the client is focused on natural organic cosmetics and health-care products, so I think it was a clear move to stick to the greens and natural palette.

Q:How long did it take to complete the logo?

I think in total it ended up being a couple of hours after initial ideas and fine tuning.

Q:What do you feel was your biggest challenge in designing the logo?

Mmmm … I think it was trying to bring across natural and organic feel focused on healthcare without creating it to a specific area within that. They wanted an icon that had a somewhat abstract feel …

Q:Now that the logo is finished, is there anything you would change about it?

Don’t think I would … I spent a while tweaking and playing with colour and typography options, and found this one ended up working the best. And the client liked it :)

More Designs From Angus Griffin

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