Logo Details
Interview With Angus Griffin
Q:Where did the idea for this logo come from?
Since the company is based around renovation and construction, that’s what I wanted to do with using the two initials of the name … Make it look subtly constructed out of shadow’s which ended up creating the “r” in the negative space of the “p.”
Q:What application did you use to design this logo? E.g., Illustrator.
All Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Yeah with this one I started out on the sketch pad with a pen, and worked through shadow effects first and then went into Illustrator.
Q:What font(s) were used in the logo?
Original font was Digital Medium, but got changed slightly…
Q:How did you choose the color scheme for the logo?
I wanted to use two strong contrasting colours… Originally I had a light blue with the dark grey, and then the client wanted to see something a bit warmer so changed it to orange.
Q:How long did it take to complete the logo?
Well the initial time in the sketch book took a while, but the actual creating time in Illustrator only took a short while.
Q:What do you feel was your biggest challenge in designing the logo?
Getting the “r” right… This took a couple of attempts until the buyer was happy … Finding a balance between too sharp a point and too bold.
Q:Now that the logo is finished, is there anything you would change about it?
Mmmm, don’t think so at this moment in time ;-)
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