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Praestegaard Renovering

Praestegaard Renovering

Interview With Angus Griffin

Q:Where did the idea for this logo come from?

Since the company is based around renovation and construction, that’s what I wanted to do with using the two initials of the name … Make it look subtly constructed out of shadow’s which ended up creating the “r” in the negative space of the “p.”

Q:What application did you use to design this logo? E.g., Illustrator.

All Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Yeah with this one I started out on the sketch pad with a pen, and worked through shadow effects first and then went into Illustrator.

Q:What font(s) were used in the logo?

Original font was Digital Medium, but got changed slightly…

Q:How did you choose the color scheme for the logo?

I wanted to use two strong contrasting colours… Originally I had a light blue with the dark grey, and then the client wanted to see something a bit warmer so changed it to orange.

Q:How long did it take to complete the logo?

Well the initial time in the sketch book took a while, but the actual creating time in Illustrator only took a short while.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the “r” right… This took a couple of attempts until the buyer was happy … Finding a balance between too sharp a point and too bold.

Q:Now that the logo is finished, is there anything you would change about it?

Mmmm, don’t think so at this moment in time ;-)

More Designs From Angus Griffin

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