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Pittsburgh Construction Connections

Pittsburgh Construction Connections

Interview With Zachary Schweitzer

Q:Where did the idea for this logo come from?

Pittsburgh Construction Connections is a multi-disciplined, ethnically diverse, sales leads group. The logo needed to reflect the group’s diversity, as well as their broad range of experiences (from consultants to architects, etc).

I started with the hypocycloid shape which is indicative of Pittsburgh and the steel industry. The arrangement stems from two concepts I was trying to incorporate: The “infinite loop” overlapping arrangement speaks to the diverse disciplines of the group coming together to become one unified force; The 3-dimensional approach to each hypocycloid, as well as the angle that the whole mark is set on suggests “coming out of the ground” and “building” and reflects the construction nature of the group.

Q:What application did you use to design this logo? E.g., Illustrator.

Every logo I do is done in Illustrator, this one included.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I spoke with my contact for the group about what their group was and what they were trying to accomplish. I set about doing a ton of little quick sketches, predominantly working out different arrangements and abstractions of the hypocycloid – I knew from the beginning that that shape was the jumping off point for the logo.

After sketching I went into illustrator and started building and arranging shapes until I clarified for myself where I wanted to go with it.

Q:What font(s) were used in the logo?

The font used is Nevis Bold which I think reads as a fairly “engineer-y” san serif with it’s uniform weight and clear cut angles.

Q:How did you choose the color scheme for the logo?

I chose a color pallet of blues and grays which has a both calming and unifying effect but also speaks to dependability, trust and integrity. Overall, I think the scheme is corporate but approachable.

Q:Do you have any sketches of the logo in the early stages?

The logo went through a lot of iterations and the refining of drafts was actually a really pleasant process. My contact for the project was the group’s architect so he had a design and art background and we could speak in design terms about how the logo was developing and where we wanted it to end up.

Q:How long did it take to complete the logo?

The process from start to finish was several weeks with drafts being presented then tweaking and refinements, approvals and so forth.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the mark to really “read” as three dimensional was a challenge because the individual figures all have depth to them and they’re presented in a stacked manner. I wanted to keep the overlapping happening while still maintaining the integrity of the overall shape they achieved together.

Q:Now that the logo is finished, is there anything you would change about it?

I may have gone for just a few shades darker blue for the front face of the blue hypocycloids but all in all I’m pretty pleased with the end resul

More Designs From Zachary Schweitzer

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