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Logo Details

Pinturama

Pinturama

Interview With Xplaye Diseno

Q:Where did the idea for this logo come from?

The main task was to represent a painter company as clean and functional as possible. With a design brief we came up with different concepts and decided to mix some ideas and bring up with a P as a paint roller and add a splatter effect at the end of the name.

This way the paint will be from start to end.

Q:What application did you use to design this logo? E.g., Illustrator.

We used Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

We had a brief with the client, made a market research and compared the logos from the main competitors to avoid doing the same thing. Then we decided to go around with a corporate brainstorm and sketch some ideas, at the end we made final arrangements at the computer to brign some ideas to digital.

Last was the fact to add color and decided a sky blue, to represent it as clean, peaceful and dynamic as possible.

Q:What font(s) were used in the logo?

Helvetica bold.

Q:How did you choose the color scheme for the logo?

We compared with the competitors logos, and decided to avoid making rainbow decisions. We went straight with one color. A sky blue.

Q:How long did it take to complete the logo?

From the first stage until the digital conception, it took us about 2 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

To represent something new and functional to avoid doing the same their competitors offer.

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