LogoGala version 2.0 is in the works! We don't have a set launch date yet, but in the meantime, get on the beta invite list.

Logo Details

Peace & Love

Peace & Love

Interview With Justin Saegusa

Q:Where did the idea for this logo come from?

The idea was sparked from the variety of holiday cards I received this season. I wanted to create a simple, iconic mark whose message was not limited to a particular season, and that would appeal to everyone, regardless of their chosen faith (or lack thereof).

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I did start with a quick sketch—initially just integrating the peace sign gesture with a heart. Once I started to flesh the design out on the computer, though, I realized that the ampersand form could be comfortably incorporated into the design, enhancing its legibility (as a phrase) and overall unity (as a mark).

Q:What font(s) were used in the logo?

i didn’t feel that it was necessary to include text (other than the ampersand glyph), as the mark clearly speaks for itself.

Q:How did you choose the color scheme for the logo?

That one’s pretty obvious….and although I usually try to stray away from cliche color schemes, I feel that this design demanded a simple, instantly-associative one-color solution to maintain the mark’s relationship to its concept, as well as its appeal to a wide-ranging audience.

Q:How long did it take to complete the logo?

A couple of hours.

Q:What do you feel was your biggest challenge in designing the logo?

Harmoniously combining the three forms while at the same time maintaining their individual integrity and legibility.

Enjoy This logo? Share it!

If you liked this logo, please share it! You'll help us out and you'll be the social king of the interweb.

  • StumbleUpon Submit
  • Digg Submit
  • Share on Twitter
  • Technorati Submit
  • Delicious Submit