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Logo Details



Interview With Lafe Taylor

Q:Where did the idea for this logo come from?

Pheeva is an HTML5 gaming platform. The concept for the logo was Pheeva meaning fire, hot, etc. The final logo was a culmination of various iterations incorporating pheeva and fire.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

The process started off with pen and paper and then I transitioned into Illustrator to flesh out the ideas. The final logo was completely compiled inside of Illustrator.

Q:What font(s) were used in the logo?


Q:How did you choose the color scheme for the logo?

That was pretty easy, being that fire is typically orange and red.

Q:How long did it take to complete the logo?

From concept to finish, maybe a few days.

Q:What do you feel was your biggest challenge in designing the logo?

Flames. I hate designing flames, so that was the hardest aspect.

Q:Now that the logo is finished, is there anything you would change about it?

Maybe the font.

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