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Logo Details

Pet Publisher

Pet Publisher

Interview With Phar Fetched Designs

Q:Where did the idea for this logo come from?

Client requested something simplistic so the design needed to be clean but memorabe and also express the nature of the company. The initial idea came to me pretty quickly but as always its just a case of getting that concept right on paper.

Q:What application did you use to design this logo? E.g., Illustrator.

AI everytime

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Mind mapped basic concepts of the company then sketched out initial ideas. Scanned into AI to finalise.

Q:How did you choose the color scheme for the logo?

The colour scheme isn’t final but I wanted something soft and reminiscent of paper.

Q:How long did it take to complete the logo?

From mind map to what you see here, about 10 days.

Q:What do you feel was your biggest challenge in designing the logo?

The animal illustration came to me pretty easily, the biggest challenge was getting the book type design to fit in with the simplistic nature. Couple of the first concepts didn’t really fit in to the overall design so it took a day or so of tweaking to get it right.

Q:Now that the logo is finished, is there anything you would change about it?

Nah, Im pretty happy with it as is.

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