Logo Details

Interview With Chirstopher Magruder
Q:Where did the idea for this logo come from?
This logo was developed off a rejected client job. I felt that this concept was strong enough to work well with some minor adjustments.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Sketch to computer.
Q:What font(s) were used in the logo?
HA. This is probably the most common question for any designer! Philosopher.
Q:How did you choose the color scheme for the logo?
I wanted something soft and fun yet eye catching. Pet photography is an exciting field and I wanted something that reflected that energy.
Q:How long did it take to complete the logo?
A couple of days with sketching. Once it got to the computer there were minor tweaks and color explorations. All in all about a week.
Q:What do you feel was your biggest challenge in designing the logo?
Walking the line between abstract and realism with the design.
Q:Now that the logo is finished, is there anything you would change about it?
The original client!