Pau da Gia Logo - Gallery

Logo Details

Pau da Gia

Posted on 02/18/11
Designer: Bruno Mendes
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Interview With Bruno Mendes

Q:Where did the idea for this logo come from?

Well, I used the forms of the GIA, that is a Brazilian animal, alike to a frog. so I used a form that create a kind of shield mixed with the idea of a cup of “cachaça”, a traditional Brazilian beverage.

Q:What application did you use to design this logo? E.g., Illustrator.

CorelDraw X4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started with the pen, used many sketches, drawings and forms until come in to this form. then I put on the pc.

Q:What font(s) were used in the logo?

Optima Lt Std.

Q:How did you choose the color scheme for the logo?

I concrentrated myself on the poison frogs, that have colors very live, suck as yellow next to 100%, to make the idea of poison and danger, and that’s the idea of the “cachaça”, a strong beverage.

So I used a scheme more compost with cyan, and made a balance between the “poison” (yellow), and the seriou’s intend (cyan), and made a composition variating between the cyan and the yellow.