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Interview With Marcio Duarte

Q:Where did the idea for this logo come from?

his is a logo for a site about eBooks. I imagined then a symbol that portrayed the book in a more contemporary and technological way, alluding also to tablets, laptops and eReaders, but without being too obvious. I found that the shape of an open book met all these requirements if used in a specific manner. So I explored the possibilities from there.

Q:What application did you use to design this logo? E.g., Illustrator.

Basically I used Illustrator. The final version was slightly altered in Photoshop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Yes, I always start with pen and paper to explore concepts and make quick sketches. It’s just a more streamlined and efficient way to create – for me at least. But, in the case, the final concept was developed directly on the computer. However, I consider this process as an inseparable whole, the first part was very very important to achieve the final result.

Q:What font(s) were used in the logo?

A customized version of Stymie Bold.

Q:How did you choose the color scheme for the logo?

I researched several other logos with the same subject and found this gap in the use of color. Also, I liked the color scheme, unlike the pastel tones used in other logos with this theme. So, from the point of view of identity, it seemed a good fit.

Q:Do you have any sketches of the logo in the early stages?

No trace of the final concept here :)

Q:How long did it take to complete the logo?

15 days, I think.

Q:What do you feel was your biggest challenge in designing the logo?

Find a way to create a logo about books without being too obvious.

Q:Now that the logo is finished, is there anything you would change about it?

Not really, I liked it a lot! I particularly liked the fact that it is no a obvious symbol. Several people take a while to recognize the books in the mark.

More Designs From Marcio Duarte

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