Interview With Mark Sims
Q:Where did the idea for this logo come from?
Oxfos is a personal training company that aims to offer clients more than just fitness regimes and diet plans. They will provide a more scientific approach by utilising blood samples and full body composite testing.
The idea for the logo came in large from my prior knowledge of biology from school. The name of the company ‘Oxfos’ is an abbreviated term for oxidative phosphorylation, a cellular process that creates ATP (adenosine triphosphate) which is the energy the body needs to function.
The ‘molecule’ underneath the type is a simplistic version of an ATP molecule. The hexagon is representative of the adenosine, and the circles of the 3 phosphate molecules.
Q:What application did you use to design this logo? E.g., Illustrator.
The logo was completed using Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Unlike a lot of designers I tend not to use a pen and paper. I cycle through a lot of ideas and concepts in my head and go straight to the computer with them. I knew I had a strong concept straight away so a lot of the time was spent getting the balance of the logo right and modifying the type.
Q:What font(s) were used in the logo?
The font used in the logo is a customised version of Cabin.
Q:How did you choose the color scheme for the logo?
My client stated that they loved magenta and would like to see that in the logo. The cyan was used to compliment the magenta and also provide a more masculine colour to balance the femininity of the magenta.
Q:How long did it take to complete the logo?
The whole process for this design was only 3 days.
Q:What do you feel was your biggest challenge in designing the logo?
My biggest challenge in this project, having complete personal training logos previously, was to stay clear of the stereotypical styles associated with health and fitness logos and to focus on the science behind the company.
Q:Now that the logo is finished, is there anything you would change about it?
At this point I’m 100% happy with the logo and wouldn’t change anything…