Interview With Daniel Moskal
Q:Where did the idea for this logo come from?
The idea started with a ‘storm coffee’ which was initial coffee bar name suggestion. I was searching for the right domain for my friend and found stormcoffee.com taken. Than I looked for other names and fortunately one of them, www.oceanscoffee.com, was available. I thought that’s a cool name for a coffee bar!
Sketching ships, boats, waves and coffee cups I noticed that a coffee cup looks like a boat. Adding sails in a shape suggesting coffee aroma was the next step.
Q:What application did you use to design this logo? E.g., Illustrator.
CorelDraw and Photoshop.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
In this case, the design process involved creating a name for the company. The next step was brainstorming ideas and images. After that I sketched with pen and paper and as soon the whole idea was ready I started to play with vectors.
Q:How did you choose the color scheme for the logo?
I needed two colors: ocean and coffee. Nice background adds warm feeling.
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
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