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Northcliffe Jewellery

Northcliffe Jewellery

Interview With Smarttechnique

Q:Where did the idea for this logo come from?

I was trying to create a ring using the ‘N’ and ‘J’ from the company name but found it difficult so I decided to use jus one part of the N and the whole of the ‘J’ for the bottom half. The ‘C’ was jus a nice little addition to the final design.

Q:What application did you use to design this logo? E.g., Illustrator.

I used Illustrator and didn’t need any other program as the design works best in flat colour.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I was reading an article in Computer Arts Projects about the designer challenge. It was for Northcliffe Jewellery. I found myself sketching different ideas while working on another project. After having this particular idea on concentrated on marrying up the initials. I then scanned it in to the computer and used it as a template in Illustrator.

Q:How did you choose the color scheme for the logo?

As it wasn’t a particular client, it was for fun I kept it black and white to show that it could work in every situation.

Q:How long did it take to complete the logo?

Over all it took approximately 20 hours. On and off including tweaks and final touches.

Q:What do you feel was your biggest challenge in designing the logo?

I found incorporating the ‘n’ the biggest problem because at first I was using a lower case letter as the top part of the isotype.

Q:Now that the logo is finished, is there anything you would change about it?

I think I would experiment having it in different colours and a background for it.

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