Interview With Josh Hayes
Q:Where did the idea for this logo come from?
The idea for this concept was I was working an a different concept for this brief. The typeface was already chosen previously & once I sliced off some of the G’s bowl, it occurred to me how much it resembled an old garden shovel wedged into the ground. A few quick sketches on how to present the shaft & handle, then the concept was down.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator. Type word, apply typeface, kern, alter G, draw shovel handle, colorize & done.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Sketching was minimal as being a 90% straight typographic logo. I did some very primitive sketches at first – which led to my discovery of the shovel.
Q:What font(s) were used in the logo?
ITC Legacy Sans Regular. The manipulated G is titled & has a slightly lower baseline.
Q:How did you choose the color scheme for the logo?
The green, green grass of home…
Q:How long did it take to complete the logo?
This was only one of four options, some of the others took weeks…I started & finished this one in 2 days.
Q:What do you feel was your biggest challenge in designing the logo?
Balance. I didn’t wan’t the shovel element to be too complex or obvious – Not everyone gets it straight way, I like that…making it instantly recognizable would kill off some of the mystery to it.
Q:Now that the logo is finished, is there anything you would change about it?
In hindsight I would’ve like to have put a little extra time into the kerning, maybe a little looser tracking as well – but, still happy with what I accomplished.
More Designs From Josh Hayes
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