LogoGala

The inspiration behind the logo was to incorporate a way for the “9” and the “3” to fit together into an organic shape. The type was pieced together using my favorite font, Avant Garde. I really wanted to give everything a connected feel, so the type was spliced together to form unifying characters.

I most always begin on sketch pads, then quickly move into Illustrator. It’s definitely my #1 choice for designing logos. It’s a comfortable program, and the scalability of work produced is essential to logo design.

I sketched out some ideas on some post-its, but pretty quickly moved into Illustrator so that i could play around with font choices for the “9” & “3”

Avant Garde & American Typewriter

For the web version, seen here, i wanted to pick a color that would accentuate the web page. The cyan is a theme through out the page.

From start to finish, conceptual to finish, it took around 3 hours.

The biggest challenge had to have been making the “shape” ellement hold the form of a conjoined “9” & “3”, but still remain obscure enough that it takes a second glance to realize what you’re looking at.

I’d still like to toy around with the colors and see if a different scheme might fit the look and feel better, but i’m pretty happy with it.