Interview With Luke Hodsdon
Q:Where did the idea for this logo come from?
The inspiration behind the logo was to incorporate a way for the “9” and the “3” to fit together into an organic shape. The type was pieced together using my favorite font, Avant Garde. I really wanted to give everything a connected feel, so the type was spliced together to form unifying characters.
Q:What application did you use to design this logo? E.g., Illustrator.
I most always begin on sketch pads, then quickly move into Illustrator. It’s definitely my #1 choice for designing logos. It’s a comfortable program, and the scalability of work produced is essential to logo design.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I sketched out some ideas on some post-its, but pretty quickly moved into Illustrator so that i could play around with font choices for the “9” & “3”
Q:What font(s) were used in the logo?
Avant Garde & American Typewriter
Q:How did you choose the color scheme for the logo?
For the web version, seen here, i wanted to pick a color that would accentuate the web page. The cyan is a theme through out the page.
Q:How long did it take to complete the logo?
From start to finish, conceptual to finish, it took around 3 hours.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge had to have been making the “shape” ellement hold the form of a conjoined “9” & “3”, but still remain obscure enough that it takes a second glance to realize what you’re looking at.
Q:Now that the logo is finished, is there anything you would change about it?
I’d still like to toy around with the colors and see if a different scheme might fit the look and feel better, but i’m pretty happy with it.
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